Kids prefer McDonalds wrappers

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Preschoolers preferred the taste of burgers and fries when they came in McDonald's wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.

They were offered five pairs of foods and asked if they tasted the same or to point to the one that tasted better.

The food -- taken from the same order -- was wrapped in either McDonald's packaging or unbranded packages in the same color and style.

In about 60 percent of the tastings, the kids preferred food in the McDonald's wrapper.

Personally I prefer the Burger King wrapper. Flame broiled yum...