CBS Cares
One of the trademarks of CBS is CBS Cares. I have to wonder exactly what CBS cares about. Do they care what their viewers think? You'd think they'd be up there since the whole point of the television network would be to entertain viewers. But based on this little song reported in Find The Boots: Save Jericho: Corporate Life it would appear that Gil Schwartz, the Executive VP of Corporate communications does not care about the viewers. Here is his song in response to the largest television viewer protest that CBS has ever seen:
"We're sorry, oh oh ... that we canceled ... Jericho!/You've sent us millions of nuts, it's really a pain in our butts/But it would have been better if you got together/Before the big upfronts in May/When development season gave reason to send you away/ And made you as righteously pissed off as you are today."
Since its not the viewers, you'd think maybe they'd care about their advertisers. But they let their disenfranchised viewers spend over $50,000 on a show without responding to them. That's money that could have been used to buy products that were advertised on their network.
Perhaps CBS cares about their shareholders. But if that were the case, would they not try to please angry fans that are causing an uproar that could damage their share prices?
So you have to wonder exactly what does CBS Care about.
I know one thing, CBS certainly has an immature jackass for a VP of Corporate Communications.
posted by Gary @ 1:33 PM
5 Comments
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5 Comments:
CBS has made it quite clear that they don't care. Not only by allowing Gil to get by with this but by Moonves' own admission that our emails aren't read & are filtered. Yes, the best way to hear from your viewers is to filter that email.
Thanks for a great article.
Great article - CBS does need to listen to their viewers - sometimes corporations get so out of touch that they don't realize that we, the viewers, are their customers and what we think DOES matter.
Perfectly stated!!! I agree with you 110%!
This is a great comment! CBS needs to acknowledge the fans and bring Jericho back! They need to recognize there's also a huge Internet fan base that they unfortunately did NOT factor in when making the decision to cancel or not. Save Jericho!
I agree with this article 100%. CBS has been avoiding their viewers, but its going to have to stop. They have to respond to us, because we're the ones that inevitably keep their operation afloat.
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